TRICKS

Use relevant hashtags

Hashtags make your posts and Stories discoverable to people searching for content related to your brand, industry, or products.

Before using hashtags to get more Instagram followers, make sure you know the DOs & DON’Ts of using hashtags on Instagram.

DO: Find and use what’s popular.

Use the search function within Instagram to find popular hashtags related to your product, service, or industry. Then, set up a stream in Hootsuite to monitor content posted with that hashtag on Instagram so you can get a sense of what kind of content people respond to.

DO: Create your own hashtag.

Come up with your own hashtag that will motivate your audience to share photos related to your brand.

DON’T: Go overboard.

Using too many hashtags can be distracting for your audience and dilute your message. It can also come off as desperate or, worse, spammy.

DON’T: Use hashtag gimmicks.

Using hashtags such as #likeforlike, #tagsforlikes, or #followme may give you a temporary boost in followers. But they will likely be spammers or people only interested in being followed back. And that won’t will help you build a meaningful, engaged community on Instagram. Instead, focus on using hashtags specific to your photo, product, or business.

DON’T: Forget to use hashtags in Stories.

Make use of the hashtag sticker in Stories to maximize your chances of reaching new followers.

For more on mastering the hashtag, here’s everything you need to know about using Instagram hashtags.

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