If you want to get more Instagram followers, you need to make it easy for people to find you.
In other words, you need to make your Instagram profile easily discoverable.
If you’ve already built a following on another social network, let those fans know about your Instagram account. Share a link to your Instagram profile and give your existing social followers a reason to check it out. (Like an Instagram-exclusive coupon code.)
The automotive and industrial supplier Schaeffler Group has more than 107,000 followers on LinkedIn. When they launched their Instagram account, it was an obvious choice to promote it to that existing group of potential followers.
If you’re just starting your Instagram account, make sure to post some content before you promote the account elsewhere. Aim for a minimum of 12 posts.
You could also highlight some of your best Instagram posts on your other channels. Consider boosting these posts with paid advertising to ensure that more of your followers follow you on Instagram.