Using any social network without a clear plan leads to wasted resources and a low return on investment.
Since you’re reading this post, you’re clearly aiming to get more Instagram followers. This is a great goal to start with. But it needs to be part of a larger strategy that connects to your overall business strategy and marketing objectives.
Think about why you want to get more Instagram followers. Maybe you want to:
- increase brand awareness
- boost product sales
- drive traffic to your website.
Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.
In our guide to using Instagram for business, we walk you through each step of creating a strategy to help you get more Instagram followers.