TRICKS

Have a thoughtful Instagram strategy

Using any social network without a clear plan leads to wasted resources and a low return on investment.

Since you’re reading this post, you’re clearly aiming to get more Instagram followers. This is a great goal to start with. But it needs to be part of a larger strategy that connects to your overall business strategy and marketing objectives.

Think about why you want to get more Instagram followers. Maybe you want to:

  • increase brand awareness
  • boost product sales
  • drive traffic to your website.

Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.

In our guide to using Instagram for business, we walk you through each step of creating a strategy to help you get more Instagram followers.

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