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Create a consistent brand story and aesthetic

Maybe you want to satisfy curiosity by showing off how your product is made. Or share an employee’s perspective to humanize your brand. If you want to position your brand in an aspirational way, you could try showcasing the lifestyle or achievements of your customers.

No matter what you want to achieve, make sure to maintain a consistent brand personality, visual look, and story. Your posts should be easily recognizable and relatable at a glance.

For example, if you like succulents (and you do, right?), you might love the all-succulent grid created by Tierra Sol Studio:

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