Your profile is the backbone of your presence on Instagram, and a well-crafted one is key to growing your audience.
Two-thirds of Instagram business profile visits are from non-followers. Your profile needs to convince those new views to click the follow button. They won’t do so if your profile is unclear, incomplete, or unappealing.
Here’s what you can include in your profile:
- Name: Up to 30 characters, and included in Instagram search, so you may wish to include a keyword.
- Username: Make it the same as your other social channels. This will make it easy for your followers on other platforms to find you on Instagram.
- Website: The only place on Instagram where you can include a clickable link (aside from calls to action in ads or swiping up on Stories).
- Bio: 150 characters to convey your brand identity and show new visitors why they should follow you.